Facebook's advertising tools let nonprofits target people who have given charitable contributions before. Here's how to do it:
- Hit "Boost" next to your Facebook post that includes a link to your fundraising page
- Create a new audience
- Select your location by state and/or city
- On the bar that says, "Add demographics, interests, or behaviors”, type in "Charitable Donations" then find a category similar to your cause. Categories include political, health, arts and cultural, environmental and wildlife, veterans, children’s causes, and cancer causes.
- If those categories don’t fit your cause, click “All charitable donations.” Then, below that, click “Narrow Audience” then type in things that are relevant to your cause, like “Austism awareness” or “Criminal justice reform.” If nothing comes up, try different variations until Facebook pulls an interest, behavior, or demographic for you. If there’s a Facebook page that relates to your cause and that has a following larger than 10,000 people, you can target that page’s followers by typing it in.
- After you’ve finished creating your custom audience, select the amount of money you’d like to spend on the ad. We recommend at least $5 or $10 to get your post in front of more donors, but you can spend however much you'd like.