How do I use UTM codes to track my campaigns?

You can use UTM codes to track donor giving behavior and the effectiveness of your marketing campaigns. To add a UTM tracking code, simple add the following to end of any Give Lively URL:


Whatever is entered after the “=” is your tracking variable. After a donation or purchase is complete, the tracking variable will be reported in your donor data export and in your Stripe payments metadata.

UTM codes can be used for the widget, hosted fundraising pages, event pages, or any public facing Give Lively link.

April 26, 2019