Donor Connection Guide

A practical, human-first guide to managing close relationships with donors
The math of donor retention is brutal. Most nonprofits lose about 55% of their supporters every year.
Your donors are real, generous people with big hearts, but also bills and busy lives. They don’t want to be treated like checks.
So what can you do? Set aside the fluff and jargon! Prioritize those hearts behind the checks.
We built this down-to-earth, practical guide to authentic donor engagement because we know you crave connection strategies and ready-to-use material that works.
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📘 What you’ll find in the guide

  • Five principles of authentic donor engagement grounded in real nonprofit experience
  • Messaging examples and templates you can copy, paste and adapt
  • A relationship-focused campaign checklist to keep connection front and center

Download it now:

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