It’s approximately six weeks until GivingTuesday and you’re feeling the pressure to capitalize on one of the biggest nonprofit fundraising days of the year. Maybe you’re not sure how to launch a GivingTuesday campaign. Or you’ve got a running start but don’t know how to kick it into gear. Or you’ve got all of that set but haven’t thought to plan beyond it and through the end of the year.

Whatever the case, we’ve got you covered.

Build your GivingTuesday game plan

If you don’t already have a structured program, now's the time to set one up that gets you from today to GiveTuesday... and then through the end of the year. Better yet, use the free outline we’ve pulled together to guide you every step of the way. Yes, you read that right: our GivingTuesday Playbook is free and includes:

• 🗓️ A four-phase plan to guide strategy through the end of the year.
• ❤️ Strategies to engage and inspire donors without overwhelming them.
• 🤝 Simple ways to empower board members and volunteers as fundraising champions.
• 🎁 Pro tips for using our free products, like Campaign Pages and Text-to-Donate, to boost results.
• 🌱 Stewardship strategies that keep the GivingTuesday energy going strong.

Interested in getting your hands on this? Visit our GivingTuesday Game Plan page and fill out a form for instant access.

You’ll also be able to: 

• 🔁 Watch the replay of our GivingTuesday Game Plan webinar – Revisit the key takeaways of how to turn one big day into year-end success.
• 🔦 Explore the vault – Check out our GivingTuesday Toolkit with editable Canva templates designed around GivingTuesday.

Understand the GivingTuesday context

We’ve been tackling the issues around GivingTuesday too, so that you can get your head fully in the game.

Take a look at:

• Game plan planning – Tips to keep in mind as you build a GivingTuesday fundraising game plan.
• Harnessing GivingTuesday to thrive in tough times – Ways to secure the nutrients needed for determined and purposeful nonprofit growth, if not survival.
• Powering community growth – Nurturing donors of all types and means to ensure your nonprofit has a broad support system and the funding to continue your crucial work.
• Engaging donors by making it personal – Tapping into donor psychology to increase GivingTuesday donations.

Remember: every day should be GivingTuesday

There’s a lot of mystique associated with GivingTuesday. It's definitely a big day. A great many organizations rightly mobilize their teams around it with a goal to be ready for people with the means to give.

The reality, however, is that planning for GivingTuesday should be like planning for every other day of the year. Just like driving your car to work every day is the same as driving your car to work on the day you will be promoted. What’s different is the special outcome, not the task. 

The trick in nonprofit fundraising is to flip the formula: make planning for every day of fundraising as important and meaningful as planning for GivingTuesday.