The purpose of Give Lively imagery is to bring the brand to life in tandem with the copy. It visually showcases Give Lively’s mission, values, business model, products, services and processes in all forms of communication.
Images should always align with Give Lively’s emphasis on access and inclusion across all media – website content, emails, videos, decks, social media and anywhere else the brand is present.
Imagery main principles:
Give Lively utilizes images for blog posts, press releases, videos, web pages and beyond. Photographic content includes headshots of our team, visuals of our product and pictures from nonprofit organizations that embrace our technology. Please use the following guidance to keep photographic images in calibration with the Give Lively brand:
Product mockups visually portray Give Lively's digital fundraising technology. They may also feature a specific nonprofit member's fundraising forms or pages in action.
Give Lively’s unique and engaging illustrations make the brand memorable. They are used sparingly to complement the brand story, bring ideas to life and explain complicated concepts in clean, simple ways.
Give Lively has designed icons to complement written content, support a clear information hierarchy and improve the user experience. The symbols inspire joy, one of Give Lively’s core brand values.
The three Give Lively solutions icons represent the three product umbrellas called “solutions.” The three solution icon colors also apply to the colors of the product icons under each solution umbrella.
Each product icon is paired with a specific Give Lively product. The colors correspond to the three product "solution" umbrellas.
These minimalist icons appear throughout the Give Lively website, emails, Support Center etc.
As the brand evolves and new communications needs arise, more featured icons may be added. New and existing icons must always use one of four established Give Lively brand colors: Accessibility Green, Power Pink, Bold Orange and Purpose Green. Variation in tone is achieved by adjusting transparency to 20% of some elements of the icon.