Give Lively’s dominant color palette is calming and minimalist. It is used across all mediums to ensure brand consistency.
#HEX 0CA1B3
RGB 12, 161, 179
CMYK 78, 17, 28, 0
#HEX 0CA1B3
#HEX 0CA1B3
#HEX 0CA1B3
RGB 12, 161, 179
CMYK 78, 17, 28, 0
#HEX 4A4A4A
RGB 74, 74, 74
CMYK 66, 59, 57, 39
#HEX FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
The secondary palette is lively and upbeat. It adds positive energy and joy to the Give Lively visual brand. The colors are inspired by nature, just like our logomark.
They should be applied sparingly as accents in text-heavy contexts such as web pages or business documents. They can also be incorporated into imagery such as illustrations, icons and graphics for social media announcements, emails, campaigns, promotions etc.
#HEX EAF5F1
RGB 234, 245, 241
CMYK 7, 0, 5, 0
#HEX 164046
RGB 22, 64, 70
CMYK 89, 58, 57, 45
#HEX 137582
RGB 19, 117, 130
CMYK 44, 5, 0, 49
#HEX 00CBBC
RGB 22, 64, 70
CMYK 89, 58, 57, 45
#HEX 87EDC6
RGB 135, 237, 198
CMYK 41, 0, 33, 0
#HEX F08A96
RGB 240, 138, 150
CMYK 1, 57, 25, 0
#HEX F2853A
RGB 242, 133, 58
CMYK 1, 58, 87, 0
#HEX F9C727
RGB 249, 199, 39
CMYK 2, 21, 94, 0
#HEX F4DD38
RGB 244, 221, 56
CMYK 6, 7, 89, 0
The tonal colors displayed along the bottom of each color swatch above bring even more diversity to the Give Lively color palette. In illustrations, lighter tints as background colors help with contrast and darker shades create shading. The tonal colors above are suggestions; other tones may be generated as long as the hue remains rooted in the Give Lively color palette.
Reference different tonal color use cases here:
