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Going all-in with digital fundraising tech

When the going got tough, this nonprofit used every tool in our shed to build a formidable fundraising machine. Check out the amazing results!

About this member

  • Provides equitable maternity care through 13 programs supported in six countries
  • Member since June 2019
  • 16,500+ donors as of December 2022

Products they use:

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Every Mother Counts is dedicated to making pregnancy and childbirth safe for every mother, everywhere. 

In 2020, faced with the disruptions wrought by COVID, the Every Mother Counts team canceled its 10-year anniversary plans and focused instead on new and expanded online ways of supporting maternal health needs.

To date, their multifaceted digital fundraising efforts — traditional campaigns, celebrity appeals, team challenges, livestreamed events and much more — have used every Give Lively product to maximum effect.

Campaign Page (Default Template) surpassing its fundraising goal

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Engaging Text-to-Donate appeal on social media

Donation Widget embedded right on their website

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Free fundraising livestream promoted via an Event Ticketing page

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Top-ranked (#1 of 33) Team Fundraising page with 20+ members

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Leading individual Peer-to-Peer Fundraising page

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