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This campaign inspired 40 individual fundraisers, each with a Peer-to-Peer Fundraising page, to raise $65,000+, 65% more than the $40,000 goal.
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The Laundromat Project is an arts and social justice organization that advances artists and neighbors as change agents in their own communities throughout New York City. It envisions a world in which people of color work together to unleash the power of creativity to transform lives.
In 2020, The Laundromat Project built on its 2019 fundraising success with a People-Powered Challenge, an annual, 10-day, peer-to-peer campaign mobilizing people committed to societal change.
The effort inspired 40 individual fundraisers, each with a Peer-to-Peer Fundraising page (see further below) to seek contributions from friends, family, neighbors and social networks. The Laundromat Project’s People Powered Challenge 2020 raised $65,000+ from almost 800 donations, a powerful 65% more than the $40,000 goal, to support its first long-term home and creative community hub in Bedford-Stuyvesant, Brooklyn.
Each page has a personal picture, progress tracking thermometer, easy sharing tools, lists of other fundraisers and recent donors, and features inherited from the campaign such as art, information, the company logo and the company mission statement.
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