Do you have a prompt in your calendar that gets pushed every day to the next day? You know, that critical something that needs urgent attention but somehow gets pushed and pushed. If it’s “Set up GivingTuesday campaign,” you’re likely feeling the time crunch. With GivingTuesday just around the corner, it’s definitely time to publish a campaign. We’re here to help accelerate that along.

Importantly, there’s still time to do it as part of a structured GivingTuesday game plan. You won’t have as much lead time, but there's a lot to be gained from plotting your efforts between now and the big day... and then through the end of the year. Get a running start by using our free GivingTuesday outline to guide you every step of the way.

To get your creative juices flowing, we’ve already shared some examples of successful GivingTuesday fundraising Campaign Pages. We flagged key takeaways to help you turn small actions into big wins. Now here are some more, with emphasis placed on three core considerations.

Include a clear call to action

Invest time in finding the right words for GivingTuesday (and all-year-round) messaging. In a nutshell, we urge you to be concise, connect emotionally, use examples and be direct with your asks. Here are two interesting examples:

Central Texas Pig Rescue

Giving Tuesday 2024‍
Central Texas Pig Rescue is a key player in the world of sanctuary and advocacy for pigs. Through rescue, rehabilitation and sanctuary, its goal is to keep pigs happy, healthy, safe and enriched to live out their natural lives.

What we love about this page:

• While the campaign description is long, it is also evocative and thorough, using colorful language to make the case for donating to Central Texas Pig Rescue. The summary of recurring basic costs and a wish list for growth make clear that donations serve a real purpose.
• This clarity carries through to the impact stories associated with each suggested donation amount.

The Connecticut Audubon Society

2024 CAS on Giving Tuesday 
For more than 125 years, the Connecticut Audubon Society has worked to protect Connecticut's beautiful woodlands, grasslands, marshlands and coastlines for people and wildlife. It manages 22 wildlife sanctuaries encompassing more than 3,400 acres of open space and educates over 100,000 children and adults annually.

What we love about this page:

• The campaign description reminds donors that the scope of this organization’s work is both broad (to manage sanctuaries and staff nature centers) and specific (to employ shorebird technicians and lead nature walks).
• The well-structured impact stories associated with each suggested donation amount are a reminder that humans and birds are part of a shared ecosystem, grounding the value of environmental protection.
• There's mention of a time-specific donation match, triggering in potential donors the need for swift action (more about this below).  

Use the boost of "social proof"

“Social proof” is a potent psychological lever that uses peer influence to foster a sense of trust and build momentum. It is one of several psychological theories that nonprofits can leverage to connect with potential donors on a meaningful, personal level. Here are two examples of what it can look like:

Great Smoky Mountains Institute at Tremont

Giving Tuesday at Tremont
‍For more than 50 years, this institute has been leading the charge in providing immersive, experiential outdoor education opportunities for kids and adults inside Great Smoky Mountains National Park.

What we love about this page:

• The campaign description includes mention of offline donors – some of them very generous – in addition to the built-in Leaderboard for online peer-to-peer fundraisers, both of which confirm to potential donors the validity of the work of this organization.
• The campaign description introduces a daylong livestream of activities on the Great Smoky Mountains Institute's Facebook page, an engaging way to bring people into the work of the organization.
• The page-top video is a powerful tool for communicating the work and impact of the organization. 
• Mention of a GivingTuesday-only donation match inspires donors not to delay giving (more about this below).

The Tech Interactive

The Tech Celebrates GivingTuesday 2024
‍The Tech Interactive's programs are designed to provide equitable access to high-quality STEAM learning. The goal is to spark imagination, build skills and confidence, and empower students to pursue 21st-century careers.

What we love about this page:

• The prominent display of the Give Lively Leaderboard – a tool showcasing the success of online peer-to-peer fundraisers – demonstrates to donors that there's plenty of energy already committed to supporting a nonprofit’s work.
• The campaign description makes excited mention of a big matching gift, adding to the social proof urgency of donating on GivingTuesday (more about this below). 

Add the power of donation matches 

Donation matching is an important way that nonprofits bring in additional funds. Notably, donation matching can be one facet of more comprehensive strategic partnerships between nonprofits and businesses. 

Operation Warm

Giving Tuesday
‍Through gifts of coats and shoes, Operation Warm provides warmth, confidence and hope through basic need programs that connect under-resourced children to the community resources they need to thrive.

What we love about this page:

• Top, front and center is a note that all donors on GivingTuesday will see their impact doubled through a dollar-for-dollar match from a business partner.
• Another more subtle note about how "95¢ of every $1 directly supports to our programs” is reassuring language for donors who may wonder about the impact of their generosity.

Love Moves.Us

#GivingTuesday
‍Love Moves.Us equips communities, churches, agencies and individuals to better respond to the needs of foster and adoptive children and families by providing support groups.

What we love about this page:

• The specific timing (before 8 AM) and applicability (new recurring donations) is a key component of this fundraising page. Useful examples of how the two-for-one match adds up bring the value home.
• Of note, the emphasis on new recurring donations means the nonprofit gets a triple boost on GivingTuesday but also benefits from ongoing support.

City Kids Wilderness Project

Giving Tuesday 2024
‍City Kids Wilderness Project’s mission is to build resiliency, broaden horizons, cultivate community and develop skills for success in DC youth through a long-term, cohort-based model that utilizes both the wilderness and urban environment to encourage growth.

What we love about this page:

• In the top image and prominent in the campaign description are a push around a two-for-one donation match, including a reminder that contributions must be made by a deadline. 
• The combination of GivingTuesday-specific imagery and an embedded video visually drives home the work of the organization and the opportunity presented by the GivingTuesday match. 

Interested in other valuable GivingTuesday considerations? Check out our on-demand GivingTuesday webinar and download our free GivingTuesday Game Plan and keep an eye out for more giving season materials to come.