As we shared earlier, once you hit midnight at the end of GivingTuesday, you’re giving season fundraising story isn’t over. In fact, leveraging the momentum you built, it’s time to transition to the next phase: end-of-year fundraising planning and implementation.

Here’s how to go about that.

Turn momentum into mission impact

Even if you used our GivingTuesday game plan to map out your next steps through year end, take the time today to look more carefully at your donor messaging.

The priority should be on retaining, re-engaging and reigniting your donors, whether they’re current donors, recurring donors, LYBUNT/SYBUNT donors or lapsed donors.

To help, we have prepared a free resource: our End-of-Year Donor Messaging Toolkit. It comes complete with:

• a three-step plan to retain and re-engage donors
• tips on how to segment donors for strategic followup
• ideas on how to craft compelling messaging that motivates year-end and ongoing generosity
• email templates and proposed language
• suggestions on how to activate board members and volunteers as fundraising champions.

To download this toolkit, visit our End-of-Year Giving page and fill out the form for instant access.

🌟 You will also be able to watch the on-demand replay of our End-of-Year Giving webinar and be guided through the key takeaways of how to turn momentum into mission impact.

Remember the overall giving-season context

End-of-year giving is one part of a game plan that begins before GivingTuesday. To help you consider the many different facets that might influence your giving season campaigns, we’ve been analyzing many issues. Remember to take a look at:

• Game plan planning – tips to keep in mind as you build a GivingTuesday fundraising game plan
  
• Harnessing GivingTuesday to thrive in tough times – ways to secure the nutrients needed for determined and purposeful nonprofit growth, if not survival
  
• Powering community growth – nurturing donors of all types and means to ensure your nonprofit has a broad support system and the funding to continue your crucial work
  
• Engaging donors by making it personal – tapping into donor psychology to increase GivingTuesday donations
• Nonprofit social media strategy ideas – favorite nonprofit social media strategy ideas for GivingTuesday campaigns and beyond
• Strategic partnerships with businesses – how nonprofits can elevate their fundraising impact on GivingTuesday by partnering with businesses, especially local ones
• Finding the right words for GivingTuesday – the important ways you can refine your campaign and call-to-action language for GivingTuesday and beyond
• Mobilizing boards for successful GivingTuesday campaigns – how to motivate a board to actively fundraise, advocate and lend credibility to your cause

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