Nonprofit fundraising has long centered on a familiar dynamic: the organization asks, the donor gives. It's a model that works, to a point. For many nonprofits, that point arrives when the reach of their own staff, their own email list and their own social channels simply isn't enough to sustain growth. The solution isn't always a bigger budget. Sometimes, it's engaging the community.

That's the premise behind peer-to-peer fundraising and the focus of our upcoming webinar, Power in Community: Building Movements Through Peer-to-Peer Giving, featuring Give Lively's own Amy Truong and Jada Moore.

When your supporters become your fundraisers

Peer-to-peer fundraising isn't a new concept, but its potential is still underutilized by many nonprofits. The idea is straightforward: instead of asking donors to give, you empower them to raise money on your behalf. They create their own personalized fundraising pages, share them with their networks and bring in donations from people your nonprofit may never have reached on its own.

What makes this approach so powerful isn't just the dollars. It's the relationships. Every peer-to-peer fundraiser is, in effect, a champion for your cause. They're lending their credibility, their enthusiasm and their personal networks to your mission. That kind of advocacy is hard to manufacture and even harder to buy.

The challenge is knowing how to set it up well, motivate participants to stay engaged and measure success in a way that informs future campaigns.

What you'll learn

In this webinar, Amy Truong, Give Lively's Member Success & Growth Lead, and Jada Moore, Give Lively's Senior Solutions Architect, will walk through the nuts and bolts of building a peer-to-peer fundraising strategy that actually moves the needle.

They'll cover:

• Getting started: How to structure a peer-to-peer campaign for your specific goals, whether you're running a time-bound fundraising drive, a community challenge or an ongoing awareness effort
• Motivating your fundraisers: The tactics and tools that keep individual fundraisers engaged, from leaderboards and team goals to personalized thank-you notes and real-time progress tracking
• Making it scalable: How to manage peer-to-peer campaigns without overwhelming your staff, including how Give Lively's Peer-Based Fundraising solution handles the heavy lifting automatically
• Turning participants into long-term supporters: How to nurture the relationships you build through peer-to-peer campaigns so that first-time fundraisers become loyal advocates year after year.

If you've been curious about peer-to-peer fundraising but weren't sure where to start, or if you've tried it before and want to do it better, this webinar is for you.

Webinar details & registration

Power in Community: Building Movements Through Peer-to-Peer Giving

Date/time: March 26th, 2026 1pm ET

Can't make it live? Register anyway and we'll send you the recording after the session.

More than a fundraising tactic

Done well, peer-to-peer fundraising isn't just a campaign format. It's a community-building strategy. When your supporters rally their friends and family around your mission, they're not just raising money. They're expanding your circle of trust, deepening their own connection to your cause and helping you build the kind of grassroots momentum that sustains a nonprofit for the long haul.